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In 2004 a paper was posted on the wall in the sales department with a saying, I am sure most of you have seen it or a variation. It read:

“Poor planning on your part does not constitute an emergency on my part”.

I have always considered us a customer service driven company and just having it posted upset me. I pulled it down and went to the task of rewriting it. Here is the Apollo version of it:

“Poor planning on your part constitutes an emergency in your eyes and a rare opportunity for us. We can impress you with our attentive attitude, unmatched service, and willingness to make your concerns our concerns. Consistent performance during events like these is what builds customer loyalty”.