If you were in the Greater San Francisco Bay Area on a Monday evening in April, you might have witnessed a curious expression — buildings illuminated in purple, the official color of hospitality.

The community recognized the thousands of hardworking hospitality professionals. They make travel and tourism the area’s number one industry.

PSAV (External Link)used Apollo Breakup Hearts Gobo to illuminate the signature water tower at Fairmont Sonoma Mission Inn & Spa (External Link).

If you missed it, there’s still time to enjoy the displays. The campaign will continue May 3-9 in recognition of National Travel and Tourism Week.

Apollo joins PSAV and Fairmont Sonoma Mission Inn & Spa in recognizing the hospitality industry, especially during this time of curtailed travel. Like you, the Apollo team looks forward to carefully resuming a schedule of entertainment, events, and hospitality efforts in full as Coronavirus bans are lifted.